Extreme Weather Experience (EWE) is a one-of-a-kind concept to develop weather education-entertainment (edutainment) that will include experiential, immersive, interactive, hands-on weather-themed attractions, rides and exhibits.
Eventually, multi-media broadcasting and retail will be included.
EWE users will “experience” dangerous weather in a very real, almost frightening way. They will “feel, hear, see, and touch” the weather. Users will quiver from lightning and thunder, shiver to cold and snowy winds, and sweat in a sultry heatwave.
Special effects, animatronics, and the newest cutting-edge, creative technologies, including virtual and augmented reality media platforms will take the user into the weather.
Art, music and live theater will also be a part of the user's experience.
Behind the EWE weather edutainment will be education:
EWE education will be presented with the attractions, rides and exhibits in a variety of methods and techniques.
The goal is to motivate users to take action to prepare, protect, mitigate and safeguard their families, homes and businesses. Users will be empowered, and leave with real life changing takeaways resulting in meaningful lifesaving changed behavior. The result will be a nation more resilient to natural hazards!
Credit for all pictures on this home page: NOAA
Follow us on Twitter: @ExtremeWxExp
Meet The Extreme Team
Erik Salna, Chief Creative Officer, Extreme Weather Experience
Raymond J. Ban, Ban & Associates, LLC
Tom Bobula, Meteorologist, Business Owner, Steel Crazy
Jim Cantore, On-Camera Meteorologist and Co-Host, AMHQ, The Weather Channel
Ron Gird, NWS-Outreach Program Manager, NOAA (Retired)
Dave Hennen, Senior Meteorologist, Executive Producer, CNN Severe Weather Team
Douglas Hilderbrand, Office of Communications, External Engagement Lead, Weather-Ready Nation Ambassador Lead, NOAA
Dr. Rick Knabb, Hurricane Expert and Tropical Program Manager, The Weather Channel
Bryan Koon, Vice President of International Homeland Security and Emergency Management, IEM
Amber Larkin, Owner/Executive Creative Director Nth Degree Design and Visual fx, Inc.
Barbara G. Levine, B.S. E.C.E., M.A. Ed, Mathworks Tutoring & How the Weatherworks
Tad Maguire, Managing Director International Sales WSI, Corporation
William P. Mahoney III, Director, Research Applications Laboratory, National Center for Atmospheric Research
Ben May, Global Business Development Director, Corporate Alliances at The Walt Disney Company (Retired)
Max Mayfield, Hurricane Specialist, WPLG-TV, Former Director of NOAA’s National Hurricane Center
Mike McClellan, President, Mobile Weather Team, Inc.
H. Michael Mogil, Certified Consulting Meteorologist, Certified Broadcast Meteorologist, NCIM President, Mathworks Tutoring & How the Weatherworks